{"id":17666,"date":"2023-11-22T09:05:07","date_gmt":"2023-11-22T08:05:07","guid":{"rendered":"https:\/\/dokeraa.com\/?p=17666"},"modified":"2025-03-05T07:32:47","modified_gmt":"2025-03-05T06:32:47","slug":"black-friday-2023-outlook-and-challenges-for-online-retailers","status":"publish","type":"post","link":"https:\/\/dokeraa.com\/en\/black-friday-2023-outlook-and-challenges-for-online-retailers\/","title":{"rendered":"Black Friday 2023 : outlook and challenges for online retailers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17666\" class=\"elementor elementor-17666 elementor-17605\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6404a649 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6404a649\" data-element_type=\"section\" data-e-type=\"section\" 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blog<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2f9d89a1\" data-id=\"2f9d89a1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b29564d elementor-align-end elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"4b29564d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3 minutes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23b3a98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23b3a98\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0e7cde0\" data-id=\"0e7cde0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-509a006 elementor-widget elementor-widget-image\" data-id=\"509a006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"936\" height=\"625\" src=\"https:\/\/dokeraa.com\/wp-content\/uploads\/2023\/11\/Image1.jpg\" class=\"attachment-large size-large wp-image-17611\" alt=\"le black friday pour les acteurs du e-commerce et les consommateurs en ligne\" srcset=\"https:\/\/dokeraa.com\/wp-content\/uploads\/2023\/11\/Image1.jpg 936w, https:\/\/dokeraa.com\/wp-content\/uploads\/2023\/11\/Image1-300x200.jpg 300w, https:\/\/dokeraa.com\/wp-content\/uploads\/2023\/11\/Image1-768x513.jpg 768w, https:\/\/dokeraa.com\/wp-content\/uploads\/2023\/11\/Image1-219x146.jpg 219w, https:\/\/dokeraa.com\/wp-content\/uploads\/2023\/11\/Image1-50x33.jpg 50w, https:\/\/dokeraa.com\/wp-content\/uploads\/2023\/11\/Image1-112x75.jpg 112w\" sizes=\"(max-width:767px) 480px, (max-width:936px) 100vw, 936px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8748ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8748ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e95feef\" data-id=\"e95feef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae4425f elementor-widget elementor-widget-text-editor\" data-id=\"ae4425f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Torn between reduced purchasing power and a growing movement to &#8220;buy less, fix more&#8221;, the run-up to Black Friday in 2023 has never been so tense between contradictions and questioning for both consumer and retailer. A recent communication from the French association, ADEME, urges people to think carefully before making unnecessary compulsive purchases, fuelled by the temptation of this event&#8217;s bargains.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-458344c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"458344c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ecbe40\" data-id=\"2ecbe40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-352e16b elementor-widget elementor-widget-heading\" data-id=\"352e16b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Black Friday \u2013 The traditional start to the holiday shopping season <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fdbad5 elementor-widget elementor-widget-text-editor\" data-id=\"6fdbad5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The ultimate day of consumer frenzy, \u2018Black Friday\u2019 was traditionally the day of discount shopping which followed Thanksgiving (always on a Thursday towards the end of November). In the United States of America, the Thanksgiving weekend marked the start of the holiday shopping season where customers would be enticed into stores by heavy discounts and specials offers exclusively on Black Friday for a duration of 24 hours.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5dd903 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5dd903\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b861af\" data-id=\"6b861af\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b1e7e2 elementor-widget elementor-widget-text-editor\" data-id=\"4b1e7e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Unlike Black Friday, a traditional in-store event, <strong>Cyber<\/strong> Monday emerged in 2005 as an online-only event, particularly specializing in electronics and technology products. Cyber Monday extends the discounts of the Black Friday weekend with particularly attractive offers on electronics and home appliances. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-830d3da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"830d3da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-580a103\" data-id=\"580a103\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db437fa elementor-widget elementor-widget-spacer\" data-id=\"db437fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c44a43 elementor-widget elementor-widget-heading\" data-id=\"1c44a43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">From Black Friday to Black November  <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5fddb elementor-widget elementor-widget-text-editor\" data-id=\"4e5fddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As online channels have boomed and additional promotional days have been introduced, Black Friday has changed from a 24 hour in-store experience to a month-long series of promotions and discounts. Over time, Black Friday has changed little by little to \u2018Black Friday weekend\u2019 and some retailers have expanded the promotional period to the whole of November, desperate to entice customers to start their shopping as early as possible.<\/p><p><strong>Within a context of high inflation, reduced purchasing power and lowered consumer confidence, in 2023 the profile of the bargain shopper is more complex than ever.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f600ef elementor-widget elementor-widget-heading\" data-id=\"2f600ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">A cry for pricing transparency <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75f074a elementor-widget elementor-widget-text-editor\" data-id=\"75f074a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Exit the Black Friday tricks used by many retailers to make their prices and discounts as attractive as possible (increasing the RRP two months before Black Friday and then making a \u201c40% discount\u201d on a false RPP etc etc). Now that the consumer has price trackers and search engine history to hand, retailers are forced to move towards a more transparent pricing policy to prove that the special offers really are \u201cspecial\u201d. As a result, many retailers are having to work harder at building and retaining customer loyalty to compensate for simple price comparison. Other retailers are making the choice to avoid Black Friday promotions all together and focus on building long term strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cc1aae elementor-widget elementor-widget-heading\" data-id=\"2cc1aae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Green Friday - a more responsible alternative ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de6e154 elementor-widget elementor-widget-text-editor\" data-id=\"de6e154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a response to the spending frenzy of Black Friday, Green Friday was created in 2017 to encourage consumers to spend in a more responsible manner. This means encouraging people to avoid over attractive special offers and not be seduced into compulsive purchases. Green Friday supporters underline the excessive waste generated by traditional Black Friday campaigns, from the disproportionate amount of waste generated through compulsive buying through to the increase in carbon emissions linked to the surge in deliveries over a short period of time. While Black Friday and Green Friday seem to be two opposite and incompatible events, Green Friday advocates are keen to deny the juxtaposition, preferring to warn against excessive purchasing rather than fighting directly against the concept of Black Friday.<\/p><p>Caught between the need to tighten the budget and a desire to reduce their environment impact, customers are increasingly looking to buy from eco-responsible and ethical brands and offset their purchases by choosing <strong>greener and slower<\/strong> delivery options.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d628591 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6d628591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/dokeraa.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A controversial phenomenon.  <\/p>\n","protected":false},"author":5,"featured_media":17953,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-17666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Black Friday challenges<\/title>\n<meta name=\"description\" content=\"How do you position yourself in relation to the challenging Black Friday shopping event? 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