{"id":66218,"date":"2025-10-31T15:03:19","date_gmt":"2025-10-31T14:03:19","guid":{"rendered":"https:\/\/dokeraa.com\/the-5-most-common-logistics-errors-made-by-e-tailers-and-how-to-avoid-them\/"},"modified":"2026-03-13T17:30:49","modified_gmt":"2026-03-13T16:30:49","slug":"the-5-most-common-logistics-errors-made-by-e-tailers-and-how-to-avoid-them","status":"publish","type":"post","link":"https:\/\/dokeraa.com\/en\/the-5-most-common-logistics-errors-made-by-e-tailers-and-how-to-avoid-them\/","title":{"rendered":"The 5 most common logistics errors made by e-tailers (and how to avoid them)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"66218\" class=\"elementor elementor-66218 elementor-65779\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b52b9bd elementor-section-stretched elementor-section-boxed elementor-section-height-default 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class=\"elementor-button-text\">Back to blog<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f8645d8\" data-id=\"f8645d8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9477845 elementor-align-end elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9477845\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-clock\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5 minutes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3b72da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3b72da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5277596\" data-id=\"5277596\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e3ef12 elementor-widget elementor-widget-text-editor\" data-id=\"7e3ef12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Logistics is a strategic element in e-commerce that must not be overlooked. Between inventory management, order preparation, packaging and shipping, errors can quickly accumulate&#8230; and have a direct impact on customer satisfaction. <\/p><p>According to a study conducted in 2024 by Sendcloud, <strong>68% of consumers abandon a brand after a poor delivery experience<\/strong>.<\/p><p>For e-retailers, mastering the supply chain is no longer just an operational challenge: it is a real driver of customer loyalty and growth.<\/p><p>Focus on the<strong> five most common logistics mistakes<\/strong> and how to avoid them with the right e-commerce logistics.<\/p><p>This is what makes customised logistics so essential. By adopting tailored logistics solutions, Dokeraa <strong>responds to the specific demands of each online retailer<\/strong> and enables their clients to balance operational performance and brand singularity. <\/p><p>This personalised approach is p<strong>rimarily reflected by the range of high value, differentiating services<\/strong>: preparation of orders adapted to the typology of products, custom packaging, dedicted support, integration of marketing elements into shipping, and even embroidery for apparel brands. These tools help brands to reinforce their identity while guaranteeing a polished, consisted and premium customer experience. <\/p><p>Every step of the logistics process has be thought out in order to deliver a unique high-quality customer experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f319756 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f319756\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e7cdf6\" data-id=\"3e7cdf6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97403ca elementor-widget elementor-widget-heading\" data-id=\"97403ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Neglecting order picking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e312af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e312af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7298b97\" data-id=\"7298b97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-794db67 elementor-widget elementor-widget-text-editor\" data-id=\"794db67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Order picking is the heart of the logistics system. This is where everything comes into play: product accuracy, dispatch times, packaging quality. And yet, many e-tailers underestimate it. The result: picking errors, oversights, delays and rising customer complaints.   <\/p><p>So it&#8217;s important to set up <strong>clear, standardized preparation processes, <\/strong>to avoid any errors in order picking.  <\/p><p>For this, the use of a WMS to monitor each stage in real time, as well as regular training of teams in the <strong>quality and precision of flows<\/strong>, is a real plus.<\/p><p>High-performance e-commerce logistics depends first and foremost on flawless execution. It&#8217;s this rigor <strong>that underpins a brand&#8217;s credibility and reliability<\/strong>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-683477f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"683477f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fd5fb1\" data-id=\"9fd5fb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-995263c elementor-widget elementor-widget-heading\" data-id=\"995263c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Underestimating the importance of packaging<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b8c5db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b8c5db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-caef2cf\" data-id=\"caef2cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab6021d elementor-widget elementor-widget-text-editor\" data-id=\"ab6021d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Packaging is more than just a container; it&#8217;s a real vector of brand image and differentiation. However, many e-tailers still opt for standardized packaging that is inconsistent with their brand universe. <\/p><p>Inadequate packaging can damage product perception, and even customer loyalty. To improve the customer experience, it&#8217;s imperative to take a few things into account: <\/p><ul><li>Create <strong>customized packaging<\/strong> in line with the brand&#8217;s visual identity.<\/li><li>Focus on <strong>sustainable and responsible materials<\/strong>, in line with the expectations of consumers, who are increasingly turning to <a href=\"https:\/\/dokeraa.com\/la-livraison-responsable-un-pilier-de-la-logistique-verte\/\">green alternatives<\/a>.<\/li><li>Add a <strong>touch of personalization<\/strong>: printed ribbons, thank-you cards, branded labels, etc.<\/li><\/ul><p>At <strong>Dokeraa<\/strong>, packaging is an integral part of the <strong>personalized logistics<\/strong> strategy. Each package becomes an extension of the customer experience and a vector of differentiation. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0754a36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0754a36\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdf280a\" data-id=\"fdf280a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65eaf2c elementor-widget elementor-widget-heading\" data-id=\"65eaf2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Not anticipating the management of returns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ffa5f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ffa5f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c14384\" data-id=\"7c14384\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8edd727 elementor-widget elementor-widget-text-editor\" data-id=\"8edd727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Product returns also represent a major challenge for successful logistics.<\/p><p>If not anticipated, these reverse flows can quickly disrupt the supply chain and impact customer satisfaction.<\/p><p>To guarantee a successful customer experience, it&#8217;s imperative to define a <strong>clear and transparent returns policy<\/strong> from the outset, but also to facilitate the returns process: return label included, automated refund, package tracking. In addition, it&#8217;s important to exploit data from returns to <strong>adjust products and processes<\/strong>. <\/p><p>Efficient e-commerce logistics don&#8217;t stop at delivery. It includes <strong>smooth, structured returns management<\/strong>, a guarantee of trust and loyalty. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fdffc8 elementor-widget elementor-widget-heading\" data-id=\"8fdffc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lack of flexibility and responsiveness<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfa0b32 elementor-widget elementor-widget-text-editor\" data-id=\"bfa0b32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Flexibility is a major asset in logistics. Many e-tailers struggle to absorb peaks in activity (holidays, sales, campaigns) or to adjust their capacities according to volumes. <\/p><p>This lack of flexibility often results in delays, disruptions or additional costs.<\/p><p>By relying on an <strong>agile, responsive logistics partner<\/strong> capable of adjusting resources in real time, e-retailers put all the chances on their side to meet demand and guarantee customer satisfaction. Integrating<strong>flow-forecasting<\/strong> tools to predict demand can also be a good solution to better anticipate orders. Last but not least, setting up a scalable organization, designed to support growth, is also an asset not to be overlooked.  <\/p><p><strong>Logistics flexibility<\/strong> is the key to a seamless customer experience, even in busy periods. It is also a factor of resilience and sustainable performance. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be8693f elementor-widget elementor-widget-heading\" data-id=\"be8693f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Forget logistics customization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b61fd76 elementor-widget elementor-widget-text-editor\" data-id=\"b61fd76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the age of experiential e-commerce, the absence of personalization is a real handicap. A neutral or impersonal package creates no emotion. Conversely, a package that has been thought through down to the smallest detail, and to which special care has been taken, such as <a href=\"https:\/\/dokeraa.com\/solutions\/services-a-valeur-ajoutee\/personnalisation-broderie\/\">adding embroidery<\/a> or a personalized message, becomes a brand experience in its own right.  <\/p><p>To ensure a successful customer experience, it is important to implement a few simple tips that will really make a difference:<\/p><ul><li>Integrate <strong>personalization at every stage of<\/strong> the logistics chain: preparation, packaging, customer message.<\/li><li>Collaborate with an <strong>expert partner in customized logistics<\/strong>, such as Dokeraa, to create coherence between brand image and customer experience.<\/li><li>Valuing people and craftsmanship, even in automated processes.<\/li><\/ul><p>Personalized logistics is not a luxury, but <strong>a sustainable differentiation strategy<\/strong>. It fosters loyalty and reinforces brand value. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa2e42 elementor-widget elementor-widget-heading\" data-id=\"1fa2e42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Towards more strategic and sustainable e-commerce logistics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e31c2d0 elementor-widget elementor-widget-text-editor\" data-id=\"e31c2d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today&#8217;s successful brands are those that have understood that logistics is more than just delivery: it&#8217;s a <strong>direct extension of the customer experience<\/strong>.<\/p><p>By combining <strong>operational performance, flexibility and personalization<\/strong>, they transform logistics into a genuine <strong>lever for differentiation<\/strong>.<\/p><p>Flexible logistics enable us to absorb peaks in activity and reduce lead times, while maintaining impeccable quality.<\/p><p>Personalization, meanwhile, <strong>reinforces the perception of value and fosters loyalty<\/strong>: a well-thought-out package, a touch of tailoring or a personalized message can make all the difference.<\/p><p>This sustainable vision of logistics is a winning long-term strategy, measurable through customer satisfaction and brand reputation. In a market where competition is based on experience, investing in <strong>personalized, human and responsible logistics<\/strong> becomes a decisive advantage. <\/p><p>At <strong>Dokeraa<\/strong>, every partnership is tailor-made to offer e-retailers <strong>agile, human and responsible logistics<\/strong> that meet the demands of the market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5f4476 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5f4476\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f60b330\" data-id=\"f60b330\" data-element_type=\"column\" 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high-performance service.<\/p>\n","protected":false},"author":2,"featured_media":65795,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-66218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The most common logistics erreurs and how to avoid them<\/title>\n<meta name=\"description\" content=\"Discover the most common logistics errors in e-commerce, and learn how to avoid them thanks to customized, high-performance logistics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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