E-commerce Returns at Pickup Locations: Why Choose Them?
1 April 2026
Refreshing your logistics strategy: a performance lever for e-tailers
29 April 2026- 5 minutes
For an e-merchant, logistics represents a major strategic challenge.
Between inventory management, order picking and delivery, logistics operations can quickly become complex and costly.
Faced with these challenges, more and more companies are turning to a logistics service provider or logistics partner to optimize their organization.
Why outsource e-commerce logistics?
Logistics outsourcing involves entrusting a logistics partner with all or part of your e-commerce logistics.
This approach has several advantages for e-tailers:
- Reduce certain costs (warehouse, personnel, equipment)
- Access to advanced logistics expertise
- Improving service quality
- Saves time so you can concentrate on your core business
By relying on the expertise of a logistics partner, companies can gain in flexibility and performance.
The different levels of logistics outsourcing
Outsourcing does not have to be total.
There are several levels of logistics service provider involvement. The choice of outsourcing level depends on the challenges and objectives of each company.
Partial outsourcing
Partial outsourcing is when the company keeps part of its operations in-house (storage or order preparation) and outsources only certain specific tasks, such as transport, delivery and returns management.
This model allows you to retain control while benefiting from external support.
Advanced outsourcing
In the case of advanced outsourcing, the logistics partner takes over a large part of the supply chain :
- Product storage
- Order preparation
- Shipping
The e-merchant retains overall control, but delegates operational management to his logistics partner.
Full outsourcing
Finally, so-called total outsourcing means that the logistics provider manages all flows. It therefore takes charge of :
- Sourcing
- Inventory management
- Order picking
- E-commerce delivery
- Returns management
This level oflogistics outsourcing enables maximum optimization, but implies heavy dependence on the logistics partner.
How do you choose the right level of outsourcing?
The right level of outsourcing depends on several criteria, and is specific to each company.
Most e-tailers take the following criteria into account when choosing their level of outsourcing:
- Company size
- Order volume
- Logistical complexity
- Growth targets
Company size
Company size is a decisive factor in the choice of outsourcing level and in the structuring of logistics management.
Indeed, a young brand or a small e-tailer will not have the same constraints or the same objectives as an already structured player.
For a start-up e-tailer, priorities are often cost control, flexibility and speed of execution.
E-commerce logistics are therefore generally managed in-house, or partially outsourced, with volumes still limited and processes simple. The aim is to maintain agility while testing the market.
A larger company may need to draw on the skills of a logistics partner to focus on its core business.
In this context, logistics management is becoming a global performance issue, and outsourcing to a logistics partner can help to boost efficiency.
Order volume
Order volume influences the need for logistics outsourcing.
As volume increases, so does the need to rely on the expertise of a logistics partner, especially during peak periods.
Logistics complexity
Logistics complexity also plays a structuring role in logistics outsourcing.
Fragile or bulky products, or those requiring special transport conditions, may justify the use of an external logistics provider.
Growth targets
Last but not least, e-tailers’ objectives are also an issue for outsourcing.
Outsourcing your e-commerce logistics enables you to support a rapid development strategy without burdening your internal structure.
The limits of logistics outsourcing
While outsourcing offers many advantages, it also entails risks that should not be overlooked:
- Loss of control over certain operations
- Dependence on logistics partner
- The need for rigorous performance management (KPIs)
- Risk of impact on customer experience in the event of failure
To avoid these disadvantages, choosing a reliable logistics partner is essential.
Logistics outsourcing and the customer experience: finding the right balance
E-commerce logistics play a key role in the customer experience. Delivery times, parcel quality, order tracking: every step counts.
By choosing the right logistics partner, outsourcing becomes a guarantee of quality.
Logistics outsourcing helps to improve lead times, ensure better traceability, optimize customer satisfaction and control costs.
The challenge is to strike the right balance between operational performance and strategic control.
Today, logistics outsourcing is an essential lever for e-tailers seeking to increase efficiency and support their growth.
Whatever your business needs and ambitions, Dokeraa offers customized support for supply chain management. Choosing the right logistics partner and defining the right level of outsourcing lays the foundations for efficient, flexible and sustainable e-commerce logistics.
