BLUE SKINCARE
Dermocosmetics and nutraceuticals enriched with active mother of pearl
Offering innovative regenerative and reparative skincare routines through the proven curing power of mother-of-pearl, Blue Skincare is a Clean Beauty brand that designs and manufactures sustainable products in France contributing to the protection of the oceans.
THE ORIGIN OF THE BRAND
The launch of an innovative multichannel brand
The launch of an innovative multichannel brand following decades of research on the mechanisms of action of mother of pearl, Blue Skincare offers a holistic approach to skin health. It’s topical treatments and dietary supplements work together to provide stronger skin to help repair its wounds.
As a subsidiary of MEGA BIOPHARMA, a group dedicated to bone and skin repair, BLUE SKINCARE proudly uses the scientifically proven power of its main cross-cutting ingredient, NACR-45®, derived from a technology patented by the Group. NACR-45® promoting skin strengthening, regeneration, and repair.
Blue Skincare products are sold in pharmacies, on the brand’s e-commerce site, and on specialized digital platforms.
“Choosing Dokeraa was obvious to us. We were very well supported in the project, both operationally and digitally. The teams are readily available and experienced in deploying BtoB and BtoC for new cosmetic brands like ours.”
MARINE DE VILLEMANDY – BRAND DIRECTOR
OUR PARTNERSHIP
Dokeraa's support
Having also chosen to be a Mission-driven Enterprise, Blue Skincare identified Dokeraa as a service provider which fully aligned with its purpose and values.
Dokeraa has supported Blue Skincare in implementing a multichannel logistics solution, with specific requirements for each distribution channel.
- Picking, packing, shipping
- Advice on optimizing information systems to manage the multichannel
INDUSTRY KNOW-HOW
Addressing the specificities of cosmetic products
Setting up an e-commerce and retail logistics solution requires mastery of the specificities of cosmetic products. logistics solution that meets technical and regulatory requirements while taking care to respect the brand’s “customer experience” specifications and the values it upholds (eco-responsibility, etc.).
- Management of batches and expiration dates, with the implementation of alert thresholds
- Customized packing solution
- Management of chosen and non-chosen free sample models by the customer
- Management of loyalty programs, if applicable
- Appropriate packaging for fragile products Temperature
- management (ambient and controlled solutions)
- Management of deliveries to points of sale (pharmacies, etc.)
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