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E-commerce packaging: the importance of optimising the volumetric weight ratio
27 February 2026- 5 minutes
Digital Native Vertical Brands (DNVBs) have profoundly transformed the codes of commerce. Born on the Internet (pureplayers), these brands have built their growth on agile models, based in particular on the customer experience.
Faced with ever-increasing order volumes and an ever-growing number of sales channels, rethinking e-commerce logistics is becoming a real challenge.
What are DNVBs?
DNVB stands for Digital Native Vertical Brand. These are brands designed from the outset for the digital world, often for direct-to-consumer (B2C) sales, and which control their entire value chain: design, production, marketing and distribution. 
Unlike traditional brands, DNVB :
- Launch without a physical distribution network,
- Build brand awareness through e-commerce, social networks and influence,
- Make the most of customer data,
- They are looking for agility, speed of execution and cost control.
This model, which performs well at start-up, may experience operational limitations as it grows, particularly in terms oflogistics warehouse management, flow control and the implementation of an omnichannel strategy.
E-commerce logistics: a key challenge for the DNVB model
DNVBs are brands that often internalize their logistics. They handle their own order preparation and flow management, and have limited storage space.
This can become restrictive as volumes increase, or as peaks in activity multiply, particularly at certain times of the year (Christmas, sales, product launches, etc.).
The model also has its limits in the face of increasingly intense customer demands (delivery times, customization, returns, etc.).
This is where logistics becomes a real strategic performance issue, requiring more robust tools and infrastructures.
Why outsource e-commerce logistics and fulfillment?
Outsourcing e-commerce logistics and fulfillment enables DNVBs to rely on a specialized logistics provider capable of managing all operations from the logistics warehouse.
Outsourcing allows brands to :
- Focus on their core business (product, brand, acquisition),
- Absorbing growth,
- Improving the customer experience.
Comprehensive logistics support generally includes warehouse storage management, order preparation and dispatch, returns management, integration with e-commerce tools (Prestashop, Shopify, etc.), and logistics flow management.
Logistical support designed for DNVBs
DNVBs do not have the same constraints as established brands, and their logistics must be flexible and scalable.
To meet these challenges, a relevant logistics partner must be able to offer :
- Flexible volume management,
- Appropriate pricing,
- Customizable processes (packaging, inserts, personalization),
- Clear visibility of performance indicators (SLA, service rate, lead times),
- A long-term vision for quality support.
In this context, logistics becomes a performance driver rather than a mere cost center.
DNVB and channel expansion: a strategic turning point
After an initial phase of digital growth, many DNVBs are looking to evolve their operations. This usually takes the form of opening physical boutiques, developing pop-up stores, selling on marketplaces, launching B2B or deploying an omnichannel strategy.
This development is leading to an increase in the complexity of logistics flows, often requiring precise management and close coordination between the various channels.
Adapting logistics to an omnichannel strategy
Moving from a 100% e-commerce model to a multi-channel model implies strategic changes, particularly in terms of logistics, which must be adapted.
It’s important to rethink your logistics strategy, in particular by opting for centralized management of stocks in logistics warehouses, but also for greater traceability of flows, or even synchronization between online and in-store sales.
For DNVBs, having a logistics partner means being able to :
- Anticipate the opening of sales outlets,
- Organize store restocking,
- Maintain consistent service levels across all channels,
- Unify the customer experience.
Logistics thus becomes a structuring tool in the development strategy.
Logistics and brand image: a direct link
For a DNVB, every point of contact counts. Logistics have a direct impact on customer satisfaction, brand perception and loyalty.
On-time delivery, quality of preparation, reliability of fulfillment, smooth management of returns and compliance with SLAs all contribute directly to reinforcing the credibility of a brand born on the Internet.
DNVBs operate in a demanding, fast-paced and competitive environment. To support their growth,outsourcing e-commerce logistics, choosing the right logistics provider and supporting theexpansion of sales channels are essential levers.
A quality logistics partner, capable of managing flows and performance indicators (SLA, service level), enables these fast-moving brands to secure their growth and transform logistics into a sustainable competitive advantage.
